Choosing a Realtor to Sell Your Home

Dear Home Owner:

If you are thinking of selling your home you will soon have a huge choice to make.  It may seem like all Realtors are the same and that is so far from the truth.  When you choose a Realtor you will need to choose an Agent to trust in the sale of the single most important asset you own.  In the attached information and in my marketing presentation, I will provide you with enough information about the market, my qualifications, and my marketing program for you to make an informed decision about who will best represent you in this important business transaction.

Results—that’s what I promise you. My objective is to provide you with accurate and timely information about the real estate market in our area so that you can make intelligent decisions regarding the sale of your property. I will tell you what you must hear and not what I think you may want to hear about the market and the value of your property. I acknowledge that I may periodically lose business because I am truthful with sellers in this regard, while some of my colleagues will tell you what you want to hear to temporarily get your business.  But I will absolutely substantiate all of my recommendations and conclusions with the factual data that I have extracted from the Pikes Peak Real Estate Information Database.

Ultimately, it may be that you will also want to get an opinion from another agent, and that's fine. However, you should know that all agents have access to the same information.  Therefore, the determination of your home’s value should be nearly the same.  Remember, no agent can affect market conditions. If an agent suggests that you can sell your property for other than what the market indicates, it is a disservice to you, only prolonging the sales process and, according to National Association of Realtors statistics, resulting in a lower net proceeds amount.

Select your Realtor based on experience and results.  While past performance is not necessarily an indication of future success, what else can you go by?  If you truly want to sell your home, you must be willing to sell it for what the market will bear.  If you are not willing, that's perfectly okay; and perhaps I can help you in the future when, and if, the market changes in your favor.  But if you want to sell now, no one will provide you with more candid feedback and factual information than I will.  In addition, I will thoroughly explain my marketing program to you and provide factual data on how it has worked for others in the past.  I encourage you to read my reviews from past clients.  And if you ask, I will also provide you with names of several individuals with whom I have recently worked so that you can discuss my credentials with someone who has first-hand knowledge of the way I work.

This is my commitment to you.  As a professional in every sense of the word, I will provide the best possible service available so that your goals are met in the shortest time frame.  My goal is to meet your expectations and hopefully exceed them as it applies to your real estate needs.

Sincerely,

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